This is the third of three articles on marketing your farm. Step One focused on naming your farm and telling your farm’s unique story. Step Two took this a bit further by discussing the development of a website for your farm where in this story and much more detail about your farm lives. Now with these first two steps in play, you are ready to market your small farm business on social media.
Although there is a popular misconception that Facebook can replace your small business website, there are several key drawbacks. One is you cannot control your brand on Facebook and your visitors will never have a complete brand experience there as they could have on your own website. A website works as your main resource on all things about your farm providing much more detailed information that is not able to be shared on the social media platform
